Panic Buying during Pandemic

 What is Panic Buying?


When consumers expect or after a perceived disaster or disaster, or expect a substantial price increase or shortage, they will buy an unusually large amount of products, we call it panic buying or panic purchasing. Panic buying has dealt the most severe blow to products considered most important and has caused the most damage to the most vulnerable groups in society. Due to the relatively early days of the COVID19 pandemic, panic buying is a recurring phenomenon that has recently regained public interest. Therefore, the amount of research on this topic is very limited. However, business activities and consumer purchase patterns are undoubtedly affected by COVID19.

The determinants of panic buying include the influence of social identity and intimacy. Social identity is an increasingly important source of psychological ands social cues that influence people to choose the options most people choose, triggered by the collaborative sharing of information and the experiences of others. The behaviour of close relatives can affect a person's panic shopping. The socialn influence of these intimate relationships will affect the individual's attitude, subsequent behaviour and actions, and thus affect their decision to purchase in panic. In addition, sharing images and videos of panic buying behaviour and result on social media has also inspired panic buying. In addition, personal panic buying behaviour is also affected by infection models, gravitational perception, social-psychological factors, fear of the unknown, instinctive coping behaviour, social learning theory, trust in the government and the media, media content, and agents.

There are various reasons for Panic buying. following are a few of them.

● Anticipatory anxiety

● Fear is contagious

● Herd mentality

● A sense of control

Anticipatory anxiety means that the fear and fear you experienced before the incident or the event. For example, when you spend weeks worrying about the outcome of a medical appointment or preparing for an interview. As we saw in the coronavirus pandemic, fear appeared long before the actual infection. we all have experienced this fear. Fear is contagious refers that Like a virus, fear tends to spread from person to person. Although there is no reasonable basis for fear at first, this can happen. In this way, a group of unfamiliar people can spontaneously adopt emotional unity



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